They're unlikely to know that regular cleaning is important in keeping their home heating system functioning and their home cozy and safe?

So how do you convert more system cleaning opportunities and get more out of your Power Wash or MagnaCleanse machines.

You have to get over to your customer how they will benefit. Simple right?

Of course not. All people in the trade know regular cleaning will help to improve the efficiency of a central heating system and over time will save money and inconvenience, but to a customer your just creating work for yourself and another expense for them! 

But if you can identify the benefits of cleaning a heating system to a homeowner it will show the customer that you have good knowledge, will increase their understanding and trust as well as improve the chance of a sell, potentially a cleaning contract.

So, what are the benefits to the customer.

• Improving current performance issues.

• A healthy heating system will provide energy savings.

• Running cost will be reduced.

• Limiting of future breakdowns, and therefore additional maintenance cost.

• And, importantly reduced inconvenience to family.

How often should you recommend customers clean their Central Heating System?

There’s no one-size-fits-all answer when it comes to how often to clean a heating system. Experts recommend that homeowners should clean their heating system at least once every two years. However, this timeline will vary depending on several factors such as the type of heating system, its age and any known performance issues.

From a customers perspective the main concern when deciding how often to clean a system will be the cost.

That's why Dr Radiator suggest using a Home Heating System Cleaning Service as part of an overall commitment to maintaining a customers home heating system. By selling in a cleaning schedule at a realistic price not only guarantees you that first cleanse but most likely many more cleaning appointments,  spin off jobs, servicing and eventually replacements. AND DON'T FORGET THOSE ALL IMPORTANT RECOMMENDATIONS.

It's all about securing customers for the future, not just for today.

So why are home owners reluctant to commit to a Home Heating Cleaning Service.

For various reasons there can be a general reluctance by home owners to sign up for a cleaning service, even a single clean. This has become more apparent since the coming of the cost of living crisis.

Reasons customers give:

• Not a priority:  For some, a heating system cleanse is a lower priority than other household expenses, especially if the system is currently working without issues. 

• Lack of immediate need: 

  If there are no apparent problems, homeowners may feel there is no immediate need to book a cleaning service, especially if it involves an upfront cost. This is compounded by the feeling that the benefits of cleaning a system is not always immediately apparent. 

  Lack of understanding of warranty responsibilities.

  And this is a big issue. Having had a new boiler fitted most customers find themselves to busy putting their lives back together to have time to read the terms and conditions of the manufacturer's warranty specifications.

  High cost: 

  The charges that some trades people ask for a cleaning service, taking account of the level of time trades people invest in completing the works, verses the monetary investment a customer makes, can be seen by the customer as an unfair. 

  Currently trades people are providing quotes for cleaning service in the region of:

   

  • Two bed house: £300-£400 (6-8 radiators)

  • Three bed house: £400-£550 (8-10 radiators)

  • Four bed house: £550-£700+ (10+ radiators.

  With zero account of any long term relationships that they may have with the customer.

  Hidden costs: 

  Particularly for additional parts if during a cleaning trades people advise additional repair/works are needed and this incurs a further unexpected cost to the customer this again creates a trust issues.  

• Poor installation: A negative experience with a previous installation can make homeowners distrustful of the entire process and the companies involved. 

So what's the answer to creating trust, turning more sales and getting those powerwashes and Magnacleanses rumbling...

A Dr Radiator Home Heating Test Kits. has been designed to do just that!